Presented as a twin-channel video, Endre Koronczi's most recent project, Pop Synergy, explores - as did earlier works - people's reactions in various cathartic situations. The title refers to collaboration in everyday situations: each of the ten films, two to four minutes in length, highlights a special moment that people collaborating on a common cause shared. The situations are as follows: working together, driving a car, playing the drums, playing music, playing cards, learning to dance, children dancing, sitting in a rocking boat, praying.

Koronczi as an artist is interested in the relationship of the individual and the community at moments that are unique, in the transformation of individual's interests under the influence of the common cause. Rather than personal concerns becoming subsidiary, the subjective experience is "enhanced" through activity in a community. If this experience is shared by many, the partners' emotions act as catalysts on one another, intensifying the moment for each individual. By "analyzing" a number of communities and situations, Koronczi demonstrates that such an experience is not singular.

In those special moments, the cathartic seconds of cooperation between the members of a group who do something together, 4 x 1 may equal 4.001! These are those flitting moments when the individual becomes intensified through collectiveness. In an intensive moment of togetherness, the components add up, the subject gains a new meaning, joint action acts as a catalyst for the power of the individual. Can you make that one thousandth that derives from the "faulty" algorithm appear, does the state of essentially altered minds manifest?

Imagine that the members of a close-knit company awaken from the trance of ecstatic togetherness all at the same time. They look at each other, feel the air trembling, feel the magic of that inspired moment. They are all rushed in the current that is the power of togetherness. They look at each other exhaustedly, and they are aware of the significance of the moment. Not a word is uttered. They just stand and look at each other. The importance of the moment is obvious to all of them, but there is nothing to be done with it. It just is. It lasts the flicker of an eye, until the next breath, it cannot be extended to more than minutes. A unique event.