The Great Hungarian Plain is generally considered as the typical Hungarian region. The best known Hungarian words all over the world – puszta, csárda, betyár, gulyás, paprika – are also connected here. Specific natural formations of this territory are the bleak flatland with its alkaline soil, the mirage, the sand drift, or the shallow waters and thick reeds providing home for a colourful avifauna.

The regional unit presents the traditional vernacular peasant culture of Őrség in Vas County, Göcsej and Hetés in Zala County.