It probably rings a bell if you hear about the doctor who served in the court of Emperor Joseph II of Habsburg. But who among the readers have ever heard of the origin of the first neon signs in Hungary? Alternatively, just from the top of your head, could you retell the story of the poster that was among the first to become popular nationwide? If you find an hour or so to study at this exhibition the chronicle of the Zwack family (set against the background of European history), you will get answer to those and many more questions.